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FROM COAST TO COAST
AMERICA CELEBRATES NATIONAL PIE DAY
The American Pie Council and its members encouraged all Americans to celebrate National Pie Day’s 25th anniversary on January 23rd by encouraging pie lovers to “pay it forward” by spreading goodwill through sharing pie with loved ones and strangers alike.
From coast to coast, APC members, sponsors and other supporters participated in National Pie Day in a big way this year. In the Midwestern town of Columbus, Nebraska, Phyllis Bartholomew of Blue Ribbon Pie Co. delivered free, fresh-baked pies to first responder and military personnel, including local fire fighters, police officers and members of the armed forces. Cookbook author and frequent Food Network contributor John Michael Lerma shared his expert pie baking knowledge by conducting a class on National Pie Day at the Cooks of Crocus Hill in St. Paul, Minnesota.
Taxi drivers across Chicago hung apple pie-scented air fresheners from the American Pie Council – they’ll “pay it forward” by giving their passengers the comforting aroma of apple pie as they travel along their journey. And in Frankenmuth, Michigan, the Michigan Apple Committee hosted a National Pie Day contest to determine Michigan’s Best Apple Pie. The winner, Fred Burns received $500 and a free trip to Florida to compete in the APC Crisco National Pie Championships in April.
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| "Pie Team" with iVillage Live co-hosts on National Pie Day |
In sunny Florida, the Sand Sifters, a volunteer group dedicated to cleaning up the state’s southeastern coastal beaches, enticed volunteers throughout the month of January with free pie slices donated by Sara Lee and the APC. In Anna Marie Island, Florida, the Sign of the Mermaid Restaurant introduced three new mini pies to compliment their award-winning pie offerings. And the town of Celebration, Florida hosted a National Pie Day social with pies donated by Publix Supermarkets. The event served as a volunteer recruitment drive for the Great American Pie Festival.
On the west coast, Cyrus O'Leary's Pies of Airway Heights, WA baked pies with students at Hamblen Elementary School in Spokane on National Pie Day. The company also handed out single serve pies to various local businesses and individuals. In addition, the California Raisin Marketing Board in Fresno, CA mailed a four-recipe pie brochure (Classic California Raisin Pie, Dutch Apple California Raisin Pie, The Best-ever California Raisin Sour Cream Pie and Mocha Chiffon Pie) to amateur and commercial pie bakers and baking schools across the country.
National promotions for National Pie Day included the American Pie Council “Pie Team” participating in a live segment of “in the Loop with iVillage”, a NBC-TV daytime features show, and also Bakers Square and Village Inn restaurants offering guests free slices of pie through a downloadable online coupon.
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